Large firm retaliation /

This case study focuses on UK entrepreneur, Freddy Laker, and illustrates the effects of introducing Skytrain, a low-cost airline with an innovative business model, into a highly competitive market.

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Laker, Freddie. Competition > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book