Intuitive segmentation /

Entrepreneurs often discover business opportunities through their own experiences as consumers; as is the case with Sarah Tremellen, founder of UK lingerie firm Bravissimo. This intuitive identification of unfulfilled market segments can often lead to entrepreneurial success.

Bibliographic Details

Main Author:	Chaston, Ian (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Market segmentation > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book