Building place brands : there's nothing like Australia /
One of the most valuable assets of a firm is its brand. The branding literature emphasizes the importance of building strong brands by making an emotional connection with the consumer. This case describes the brand-building activities of Tourism Australia.
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Format: | eBook |
Language: | English |
Published: |
[London] :
SAGE,
2016.
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Series: | SAGE knowledge. Cases.
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Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415.1255 |
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Call Number | Status | Get It |
HF5415.1255 | Available |