BA Comair/kulula.com : getting the balance right? /

BA Comair/kulula.com : getting the balance right? /

A plane flies overhead. As if on automatic pilot, Gidon Novick glances out of his second floor office window. In reality, he doesn't really notice the plane. His thoughts are elsewhere. He is planning: considering possibilities, ideas that could work for either kulula.com or British Airways Com...

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Bibliographic Details
Main Author: Maunder, Petra Krost (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Comair Limited.
Brand name products > Management > Case studies.
Branding (Marketing) > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

Internet

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Holdings details from Available Online
Call Number: HD69.B7
 
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HD69.B7 Available