Clorox Inc : was the company's jump into 'green' personal care a smart move or a strategic misstep? /

In October 2007, Clorox announced that it would buy Burt's Bees for $925 million - more than five times Burt's Bees' annual sales. Clorox's move caught many in the industry by surprise. The company was known for bleach, auto polish and other synthetic chemical cleaners. On the ot...

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Bibliographic Details

Main Authors:	Rindfleisch, Elise (Author), Mitkowski, Allison (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Clorox Company. Corporate culture > Case studies. Consolidation and merger of corporations > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book