Compumentor and the DiscounTech.org service : creating an earned-income venture for a nonprofit organization /

Compumentor and the DiscounTech.org service : creating an earned-income venture for a nonprofit organization /

This study details a nonprofit organization which has established a for-profit venture to sell donated and discounted technology products. The venture is now profitable and ambitious goals have been set for the future. The general manager must now develop a communications strategy to build sales thr...

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Chap, Phil (Author), Scorza, Kate (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Nonprofit organizations > Management > Case studies.
Nonprofit organizations > Finance > Case studies.
Management by objectives > Case studies.
Communication in marketing > Case studies.
Electronic books.
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Call Number: HD62.6
 
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HD62.6 Available