TrackerSense : an entrepreneurial marketing start-up /

TrackerSense : an entrepreneurial marketing start-up /

This entrepreneurial marketing case study focuses on serial entrepreneur Wayne Soutter and his current technology start-up TrackerSense, which produces a low-cost mobile tracking device for high-value packages.

Bibliographic Details
Main Author: O'Brien, Justin (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
New business enterprises > Case studies.
Marketing > Case studies.
Entrepreneurship > Case studies.
Automatic tracking > Case studies.
Packing for shipment > Technological innovations > Case studies.
Shipment of goods > Technological innovations > Case studies.
Electronic books.
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Call Number: HD62.5
 
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HD62.5 Available