Hula Island : strategic decisions involving costs and benefits of internet advertising programs /

Hula Island is a boutique internet shop that specializes in hand-painted glassware and Hawaiian-themed products. The company is a pure Internet shop without any brick-and-mortar stores. Internet advertising services offer Hula a variety of options, each with different pricing structures and outcomes...

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Bibliographic Details

Main Authors:	Hansen, Stephen C. (Stephen Charles) (Author), Albright, Tom (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Hula Island > Case studies. Cost accounting > Case studies. Internet advertising > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book