Frenemies : the epic disruption of the ad business (and everything else) /
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel power...
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Bibliographic Details
| Main Author: |
Auletta, Ken
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Penguin Press,
2018.
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| Subjects: | |
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