Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation /

Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation /

Bibliographic Details
Main Author: Riemann, Eva (Author)
Corporate Author: JSTOR (Organization)
Format: eBook
Language:English
Published: Baden-Baden : Nomos, 2012.
Edition:1. Auflage.
Series:MIPLC studies ; v. 15.
Subjects:
Brand name products > Law and legislation.
Trademarks > Law and legislation.
LAW / Commercial / General.
Electronic books.
Online Access:Connect to the full text of this electronic book

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Call Number: K1569 .R54 2012eb
 
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K1569 .R54 2012eb Available