APA (7th ed.) Citation

Walter, E., & Gioglio, J. (2019). The laws of brand storytelling: Win -- and keep -- your customers' hearts + minds. McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Walter, Ekaterina, and Jessica Gioglio. The Laws of Brand Storytelling: Win -- and Keep -- Your Customers' Hearts + Minds. New York: McGraw-Hill Education, 2019.

MLA (8th ed.) Citation

Walter, Ekaterina, and Jessica Gioglio. The Laws of Brand Storytelling: Win -- and Keep -- Your Customers' Hearts + Minds. McGraw-Hill Education, 2019.