Fashion myths : a cultural critique /

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...

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Bibliographic Details
Main Author: Meinhold, Roman (Author)
Corporate Author: JSTOR (Organization)
Other Authors: Irons, John, 1942- (Translator)
Format: eBook
Published: Bielefeld : Transcript, [2013]
Series:Cultural and media studies.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • A critical inquiry into fashion
  • Fashion as a philosophical topos : a historical prelude
  • Key question, method and structure
  • The fashion concept of proletarized luxury clothing
  • Ancestors of fashion : Natural rhythms, trends, costumes
  • Pseudo-reincarnation via re-wrapping : 're-in-vesti-nation'
  • Fashion myths : meta-goods in marketing and advertising
  • Philosophic-anthropological implications of fashion
  • Pseudo-tragedy
  • Melioration
  • Reinvestination
  • The ideal-typical incarnation of fashion : the dandy as
  • Staging artist
  • Aesthete
  • Enemy of old age
  • Implications of fashion : desiderata of life as an artwork
  • Individual existence as entelechy in the social context
  • Melioration by means of ascesis
  • Philosophy of death and the art of dying.