Fashion myths : a cultural critique /

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...

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Bibliographic Details
Main Author:	Meinhold, Roman (Author)
Corporate Author:	JSTOR (Organization)
Other Authors:	Irons, John, 1942- (Translator)
Format:	eBook
Language:	English
Published:	Bielefeld : Transcript, [2013]
Series:	Cultural and media studies.
Subjects:	Fashion > Philosophy. Fashion > Sociological aspects. HEALTH & FITNESS > Beauty & Grooming. DESIGN > History & Criticism. Society and social sciences Society and social sciences. Society and culture: general. Cultural studies. Fashion and society. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

A critical inquiry into fashion
Fashion as a philosophical topos : a historical prelude
Key question, method and structure
The fashion concept of proletarized luxury clothing
Ancestors of fashion : Natural rhythms, trends, costumes
Pseudo-reincarnation via re-wrapping : 're-in-vesti-nation'
Fashion myths : meta-goods in marketing and advertising
Philosophic-anthropological implications of fashion
Pseudo-tragedy
Melioration
Reinvestination
The ideal-typical incarnation of fashion : the dandy as
Staging artist
Aesthete
Enemy of old age
Implications of fashion : desiderata of life as an artwork
Individual existence as entelechy in the social context
Melioration by means of ascesis
Philosophy of death and the art of dying.