Fashion myths : a cultural critique /
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...
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Format: | eBook |
Language: | English |
Published: |
Bielefeld :
Transcript,
[2013]
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Series: | Cultural and media studies.
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Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- A critical inquiry into fashion
- Fashion as a philosophical topos : a historical prelude
- Key question, method and structure
- The fashion concept of proletarized luxury clothing
- Ancestors of fashion : Natural rhythms, trends, costumes
- Pseudo-reincarnation via re-wrapping : 're-in-vesti-nation'
- Fashion myths : meta-goods in marketing and advertising
- Philosophic-anthropological implications of fashion
- Pseudo-tragedy
- Melioration
- Reinvestination
- The ideal-typical incarnation of fashion : the dandy as
- Staging artist
- Aesthete
- Enemy of old age
- Implications of fashion : desiderata of life as an artwork
- Individual existence as entelechy in the social context
- Melioration by means of ascesis
- Philosophy of death and the art of dying.