Advertising in MENA goes digital /

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.

Bibliographic Details
Main Author: Allagui, Ilhem (Author)
Format: Book
Published: London ; New York : Routledge, 2019.
Series:Routledge research in cultural and media studies ; 124.

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HF5813.M628 A45 2019
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HF5813.M628 A45 2019 Available