Advertising in MENA goes digital /

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.

Bibliographic Details

Main Author:	Allagui, Ilhem (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2019.
Series:	Routledge research in cultural and media studies ; 124.
Subjects:	Advertising > Middle East. Advertising > Africa, North. Internet advertising > Middle East. Internet advertising > Africa, North. Digital media > Middle East. Digital media > Africa, North.