Brands and cultural analysis /

Bibliographic Details
Main Author:	Berger, Arthur Asa, 1933- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, Springer Nature Switzerland, [2019]
Subjects:	Branding (Marketing) > Social aspects. Business names > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book