Advertising in Tourism and Leisure /
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, ev...
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Format: | eBook |
Language: | English |
Published: |
Routledge,
2013.
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Edition: | 1st edition. |
Subjects: | |
Online Access: | Connect to this electronic resource |
Internet
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Available |