Branded Customer Service-The New Competitive Edge /

Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in pr...

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Bibliographic Details

Main Authors:	Barlow, Janelle (Author), Stewart, Paul (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Berrett-Koehler Publishers, 2004.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource