Loyalty 3.0 : How to Revolutionize Customer and Employee Engagement with Big Data and Gamification /

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all "wa...

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Bibliographic Details

Main Author:	Paharia, Rajat (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2013.
Edition:	1st edition.
Subjects:	Leadership. Teams in the workplace. Organizational behavior. Electronic books.
Online Access:	Connect to this electronic resource