Paharia, R. (2013). Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st edition.). McGraw-Hill.
Chicago Style (17th ed.) CitationPaharia, Rajat. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. 1st edition. McGraw-Hill, 2013.
MLA (8th ed.) CitationPaharia, Rajat. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. 1st edition. McGraw-Hill, 2013.
Warning: These citations may not always be 100% accurate.