Zconomy : how Gen Z will change the future of business-and what to do about it /

Gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. But Dorsey and Villa show that today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is th...

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Bibliographic Details

Main Authors:	Dorsey, Jason R. (Jason Ryan) (Author), Villa, Denise (Author)
Format:	Book
Language:	English
Published:	New York : Harper Business, an imprint of HarperCollinsPublishers, [2020]
Edition:	First edition.
Subjects:	Young consumers. Generation Z. Organizational change. Intergenerational relations > Economic aspects. BUSINESS & ECONOMICS / Human Resources & Personnel Management. BUSINESS & ECONOMICS / Marketing. BUSINESS & ECONOMICS / Organizational Behavior.