Integrated Communication /

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals w...

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Bibliographic Details

Main Authors:	Thorson, Esther (Author), Moore, Jeri (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Psychology Press, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource