Blue Ocean Classics /

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue...

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Bibliographic Details

Main Authors:	Kim, W. (Author), Mauborgne, Renée (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Other Authors:	Menasche, Steve (Narrator)
Format:	Audio eBook
Language:	English
Published:	Ascent Audio, 2019.
Edition:	1st edition.
Subjects:	Audiobooks.
Online Access:	Connect to this electronic resource