The codes of gender : identity and performance in pop culture /

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Alper, Loretta, Jhally, Sut, Killoy, Andrew, Morris, Scott, Rabinovitz, David, Vega, Aaron
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2016.
Subjects:	International Labour Organization. > Bureau for Gender Equality. Advertising. Femininity in popular culture. Feminism. Gender identity in mass media. Human body in popular culture. Masculinity in popular culture. Masculinity. Media representation. Sex role in advertising. Sex role in mass media. Sex. Documentary films.
Online Access:	Connect to this streaming video