Corporate heritage marketing : using the past as a strategic asset /

Bibliographic Details
Main Authors:	Riviezzo, Angelo (Author), Garofano, Antonella (Author), Napolitano, Maria Rosaria (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2021.
Series:	Routledge studies in marketing.
Subjects:	Marketing > Italy. Cultural property > Italy > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book