Corporate heritage marketing : using the past as a strategic asset /
Main Authors: | , , |
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Corporate Author: | |
Format: | eBook |
Language: | English |
Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2021.
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Series: | Routledge studies in marketing.
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Item Description: | Electronic resource. |
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Physical Description: | 1 online resource. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781003167259 100316725X 9781000390636 1000390632 9781000390704 1000390705 |