Fast-Track Data Monetization With Strategic Data Assets /

Unlike traditional company assets that will deteriorate or be depleted over time, data can be reused and recombined freely without degradation. Increasing the liquidity - the ease of data asset reuse and recombination - of strategic data is the first step to data monetization. The authors describe h...

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Bibliographic Details

Main Authors:	Wixom, Barbara (Author), Piccoli, Gabriele (Author), Rodríguez, Joaquín (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2021.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource