Firms in the Fashion Industry : Sustainability, Luxury and Communication in an International Context /

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainabil...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Rienda, Laura (Editor), Ruiz-Fernández, Lorena (Editor), Drylie Carey, Lindsey (Editor), García-Medina, Irene (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Subjects:	Marketing. Industries. Electronic books.
Online Access:	Connect to the full text of this electronic book