Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021 /

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand and Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Branding (Marketing). Customer relations-Management. Motivation research (Marketing). Internet marketing. Branding. Customer Relationship Management. Consumer Behavior. Online Marketing/Social Media. Electronic books.
Online Access:	Connect to the full text of this electronic book