Political Marketing and Management in the 2020 New Zealand General Election /

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Aucklan...

Full description

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Elder, Edward (Editor), Lees-Marshment, Jennifer (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Series:	Palgrave Studies in Political Marketing and Management
Subjects:	Elections. Marketing. Management. Political communication. Electoral Politics. Political Communication. Electronic books.
Online Access:	Connect to the full text of this electronic book