The Attention Economy and How Media Works : Simple Truths for Marketers /

In a world of fake news, fast facts and seriously depleted attention stamina, this book offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will...

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Bibliographic Details

Main Author:	Nelson-Field, Karen (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2020.
Edition:	1st ed. 2020.
Subjects:	Business. Industrial management. Communication. Internet marketing. Social media. Digital media. Popular Science in Business and Management. Media Management. Media and Communication. Online Marketing/Social Media. Social Media. Digital/New Media. Electronic books.
Online Access:	Connect to the full text of this electronic book