Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising /

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future...

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Bibliographic Details

Main Author:	Levin, Aron (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berkeley, CA : Apress : Imprint: Apress, 2020.
Edition:	1st ed. 2020.
Subjects:	Branding (Marketing). Market research. Internet marketing. Industrial management. Public relations. Motivation research (Marketing). Branding. Market Research/Competitive Intelligence. Online Marketing/Social Media. Media Management. Corporate Communication/Public Relations. Consumer Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book