The Pricing Puzzle : How to Understand and Create Impactful Pricing for Your Products /

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehr...

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Bibliographic Details

Main Author:	Yang, Jan Y. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:	1st ed. 2020.
Subjects:	Business. Sales management. Motivation research (Marketing). Leadership. Popular Science in Business and Management. Sales/Distribution. Consumer Behavior. Business Strategy/Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book