Total Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights /

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advanta...

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Bibliographic Details

Main Author:	Helmold, Marc (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:	1st ed. 2020.
Series:	Management for Professionals,
Subjects:	Sales management. Business logistics. Market research. Service industries. Sales/Distribution. Supply Chain Management. Market Research/Competitive Intelligence. Services. Electronic books.
Online Access:	Connect to the full text of this electronic book