The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces /

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer's purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Ozuem, Wilson (Editor), Ranfagni, Silvia (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book