Nordic Consumer Culture : State, Market and Consumers /

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer beha...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Askegaard, Søren (Editor), Östberg, Jacob (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:	1st ed. 2019.
Subjects:	Motivation research (Marketing). Branding (Marketing). Employee health promotion. Ethnology-Europe. Consumer Behavior. Branding. Employee Health and Wellbeing. European Culture. Electronic books.
Online Access:	Connect to the full text of this electronic book