The Marketing of Children's Toys : Critical Perspectives on Children's Consumer Culture /

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Hains, Rebecca C. (Editor), Jennings, Nancy A. (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Subjects:	Youth-Social life and customs. Cultural studies. Motivation research (Marketing). Youth Culture. Cultural Studies. Consumer Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book