User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services /

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the...

Full description

Bibliographic Details

Main Authors:	van de Sand, Felix (Author), Frison, Anna-Katharina (Author), Zotz, Pamela (Author), Riener, Andreas (Author), Holl, Katharina (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:	1st ed. 2020.
Series:	Management for Professionals,
Subjects:	Branding (Marketing). Multimedia systems . Economics-Psychological aspects. Branding. Media Design. Economic Psychology. Electronic books.
Online Access:	Connect to the full text of this electronic book