An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries /

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand d...

Full description

Bibliographic Details

Main Author:	Kaefer, Florian (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Series:	Management for Professionals,
Subjects:	Branding (Marketing). Tourism. Management. Urban economics. Branding. Tourism Management. Urban Economics. Electronic books.
Online Access:	Connect to the full text of this electronic book