Green Marketing in Emerging Markets : Strategic and Operational Perspectives /

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapi...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Mukonza, Chipo (Editor), Hinson, Robert E. (Editor), Adeola, Ogechi (Editor), Adisa, Isaiah (Editor), Mogaji, Emmanuel (Editor), Kirgiz, Ayça Can (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Series:	Palgrave Studies of Marketing in Emerging Economies,
Subjects:	Marketing. International business enterprises. International Business. Electronic books.
Online Access:	Connect to the full text of this electronic book