Targeting Uplift : An Introduction to Net Scores /

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation,...

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Bibliographic Details

Main Authors:	Michel, René (Author), Schnakenburg, Igor (Author), von Martens, Tobias (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:	1st ed. 2019.
Subjects:	Statistics . Management information systems. Data mining. Marketing. Statistics for Business, Management, Economics, Finance, Insurance. Business Information Systems. Data Mining and Knowledge Discovery. Statistical Theory and Methods. Electronic books.
Online Access:	Connect to the full text of this electronic book