Brand Hate : Navigating Consumer Negativity in the Digital World /
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not t...
Main Author: | |
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Corporate Author: | |
Format: | eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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Edition: | 2nd ed. 2019. |
Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415.34 |
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Call Number | Status | Get It |
HF5415.34 | Available |