Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs /

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in cu...

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Bibliographic Details

Main Authors:	Runfola, Andrea (Author), Milanesi, Matilde (Author), Guercini, Simone (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:	1st ed. 2022.
Series:	Palgrave Advances in Luxury,
Subjects:	International business enterprises. International Business. Electronic books.
Online Access:	Connect to the full text of this electronic book