Advances in Theory and Practice in Store Brand Operations /

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private labe...

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Bibliographic Details

Main Author:	Huo, Jiazhen (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Singapore : Springer Singapore : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Subjects:	Business. Management science. Business logistics. Branding (Marketing). Business and Management, general. Logistics. Branding. Electronic books.
Online Access:	Connect to the full text of this electronic book