Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation /

Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards successful implementation, is an invaluable companion to today's marketers. Policymakers, business owners, managers, and HR practitioners, particularly in emerging markets, will be...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Hinson, Robert E. (Editor), Adeola, Ogechi (Editor), Adisa, Isaiah (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Series:	Palgrave Studies of Marketing in Emerging Economies,
Subjects:	Marketing. Personnel management. Globalization. Markets. Human Resource Management. Emerging Markets/Globalization. Electronic books.
Online Access:	Connect to the full text of this electronic book