The Value of Luxury : An Emerging Perspective /

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with...

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Bibliographic Details

Main Author:	Stępień, Beata (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Series:	Palgrave Advances in Luxury,
Subjects:	Motivation research (Marketing). Industries. Marketing. International business enterprises. Consumer Behavior. International Business. Electronic books.
Online Access:	Connect to the full text of this electronic book