Brand Management : An Introduction through Storytelling /

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the r...

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Bibliographic Details

Main Author:	Mogaji, Emmanuel (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Subjects:	Branding (Marketing). Branding. Electronic books.
Online Access:	Connect to the full text of this electronic book