AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots /

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potenti...

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Bibliographic Details

Main Author:	Gentsch, Peter (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Edition:	1st ed. 2019.
Subjects:	Big data. Market research. Internet marketing. Artificial intelligence. Business. Big Data/Analytics. Market Research/Competitive Intelligence. Online Marketing/Social Media. Artificial Intelligence. Popular Science in Business and Management. Electronic books.
Online Access:	Connect to the full text of this electronic book