Inter-Organizational Culture : Linking Relationship Marketing with Organizational Behavior /

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...

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Bibliographic Details

Main Authors:	Larentis, Fabiano (Author), Antonello, Claudia Simone (Author), Slongo, Luiz Antonio (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
Edition:	1st ed. 2019.
Subjects:	Organization. Planning. Leadership. Marketing. Business Strategy/Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book