Lessons from Trump's Political Communication : How to Dominate the Media Environment /

This book explores Donald Trump's political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manuf...

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Bibliographic Details

Main Author:	Morini, Marco (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2020.
Edition:	1st ed. 2020.
Series:	Political Campaigning and Communication,
Subjects:	Political communication. United States-Politics and government. Political leadership. Communication. Marketing. Political Communication. US Politics. Political Leadership. Media and Communication. Electronic books.
Online Access:	Connect to the full text of this electronic book