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|a Umbach, Günter.
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1 |
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|a Successfully marketing clinical trial results :
|b winning in the healthcare business /
|c Günter Umbach.
|
| 264 |
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1 |
|a Aldershot, Hampshire, England ;
|a Burlington, VT :
|b Gower,
|c [2006]
|
| 264 |
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4 |
|c ©2006
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| 300 |
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|a xiii, 198 pages :
|b illustrations, portrait ;
|c 31 cm +
|e 1 CD-ROM (4 3/4 in.)
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|a text
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
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|b nc
|
| 504 |
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|a Includes bibliographical references (pages [197]-198).
|
| 650 |
|
2 |
|a Drug Industry
|x economics.
|
| 650 |
|
2 |
|a Clinical Trials as Topic.
|
| 650 |
|
2 |
|a Marketing
|x methods.
|
| 650 |
|
2 |
|a Pharmaceutical Preparations
|x economics.
|
| 650 |
|
0 |
|a Drugs
|x Marketing.
|
| 650 |
|
0 |
|a Drugs
|x Testing.
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|k CD-ROM
|m 3238901924569
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