Museum strategy and marketing : designing missions, building audiences, generating revenue and resources /

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources /

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Bibliographic Details
Main Author: Kotler, Neil G., 1941-
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: San Francisco, Calif. : Jossey-Bass Publishers, [1998]
Series:Jossey-Bass nonprofit and public management series.
Subjects:
Museums > Planning.
Museums > Marketing.
Museum attendance.
Museum finance.
Museums.
Marketing.
Veterinary corps
Description
Physical Description:xxviii, 395 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 369-378) and index.
ISBN:0787909122 (acid-free paper)
9780787909123 (acid-free paper)